1. What Is the IT Equipment Rental Market?
The IT Equipment Rental Market covers short-term rental of laptop, desktop, server, networking, display, and printer to enterprise, SMB, event, and project teams requiring temporary technology without purchase. IT rental encompasses short-term laptop and desktop hire, event technology rental, server and network rental, and IT equipment rental management platform. Market dynamics reflect hybrid work driving flexible IT provision without permanent asset, AI PC refresh creating rental option during uncertain purchasing cycle, and event technology creating short-duration rental demand.
2. IT Equipment Rental Market Size & Forecast
3. Emerging Technologies
- Asset lifecycle management platform tracking rental device location, usage, and condition are advancing. Growing adoption is driven by rental fleet utilisation improvement and loss prevention requirement.
- Green IT rental circular model refurbishing and re-renting returned device for ESG benefit are advancing. Growing adoption is driven by enterprise circular economy procurement requirement and Scope 3 reduction.
- AI provisioning automation configuring rental device for client spec at zero-touch deployment are advancing. Growing adoption is driven by rental device deployment speed improvement for event and project.
- XR headset short-term rental enabling enterprise VR training without capital purchase are advancing. Growing adoption is driven by enterprise VR pilot budget constraint enabling try-before-buy.
Similar technologies are also transforming adjacent markets. Learn more in our Fleet Software Market.
4. Key Market Opportunity
The leading opportunity in the IT Equipment Rental Market is the enterprise project and burst capacity sub-market, where temporary headcount and office setup drives laptop and desktop rental demand. Event technology rental creates a recurring seasonal opportunity as conference and exhibition drive display and AV rental. AI PC and XR headset rental creates an emerging opportunity as uncertainty around technology selection drives trial rental. Asia Pacific IT rental creates expansion as Indian, Chinese, and Southeast Asian enterprise IT rental demand grows.
5. Top Companies in the IT Equipment Rental Market
The following organisations hold leading positions in the IT Equipment Rental Market. The full report provides revenue share, SWOT analysis, and competitive benchmarking for each player.
- PC Connection (FlexIT)
- Rentacomputer
- Insight Direct (Rental)
- Xtratech (Event Tech)
- Pomeroy (IT Rental)
- Zonos IT Rental (Europe)
- Greentechrentalgroup (UK)
- ITRenew (ITAD Rental)
- Hewlett Packard Financial Services (Equipment Leasing)
- Dell Financial Services (Leasing)
6. Market Segmentation
The IT Equipment Rental Market is analysed across 4 segmentation dimensions. Revenue data, growth rates, and competitive intensity by sub-segment are available in the full report.
| Segmentation | Sub-Segments |
|---|---|
| By Equipment | Laptop and Desktop Server and Networking Display and AV Printer and Peripherals Mobile Device |
| By Duration | Daily Weekly Monthly Quarterly Annual |
| By End User | Enterprise Project Event Organiser SMB Education Government |
| By Geography | North America The U.S. Canada Europe The UK Germany France Italy Spain Denmark Netherlands Finland Sweden Norway Russia Austria Poland Rest of Europe Asia Pacific China Japan India South Korea Australia Indonesia Vietnam Philippines Singapore Taiwan Thailand Rest of Asia Pacific Latin America Brazil Mexico Argentina Rest of South America Middle East and Africa GCC Countries Israel South Africa Rest of Middle East and Africa |
7. Key Market Trends (2026–2034)
Three major forces are shaping the IT Equipment Rental Market trajectory over the forecast period:
PC Connection and Insight Direct Achieve Combined IT Equipment Rental Market Leadership.PC Connection FlexIT and Insight Direct rental programme achieving combined 25 percent North American enterprise IT equipment rental revenue in 2024 demonstrate IT services company commercial dominance. PC Connection achieving 500,000 annual laptop rental transaction demonstrates the enterprise IT rental volume at commercial scale.
Rentacomputer and Xtratech Achieve Event Technology Rental Market Leadership.Rentacomputer and Xtratech event technology rental achieving combined 30 percent North American event laptop and display rental market share in 2024 demonstrate event technology rental company commercial leadership. Rentacomputer achieving 200 city nationwide laptop rental delivery demonstrates the logistics infrastructure enabling event rental at commercial scale.
European IT Rental Operators Achieve Corporate Refresh-as-a-Service Programme at 500 Enterprise Clients.European IT asset rental companies achieving combined corporate IT-as-a-service at 500 large enterprise client in 2024 demonstrates European circular IT rental at commercial enterprise scale. European IT rental achieving average 2.5-year refresh cycle demonstrates the rental term enabling regular technology update without disposal.
For related market intelligence, see the Door To Door Multimodal Logistics Market.
8. Segmental Analysis
By equipment, the Laptop and Desktop segment dominated the IT Equipment Rental Market in 2025. Representing the largest revenue category as the core computing device drives the majority of IT rental value. The Display and AV Segment is the fastest-growing category, advancing as event technology rental for conference and exhibition drives display rental growth.
By duration, Monthly dominated in 2025, while Daily Event Rental is registering the highest transaction growth rate.
By end user, the Enterprise Project segment dominated the IT Equipment Rental Market in 2025, as large enterprises renting computing, networking, and server hardware for defined-duration infrastructure projects generate the highest IT rental contract values. Education is the fastest-growing end-user category, driven by school district and university adoption of device rental programmes providing students with access to computing equipment without capital procurement.
9. Regional Analysis
Regional demand patterns across the IT Equipment Rental Market reflect differences in regulation, technological maturity, and capital investment.
Largest Market Share
North America accounted for the largest share of the IT Equipment Rental Market in 2025, holding 48.9% of the global market. Enterprises, government agencies, and educational institutions are deploying IT equipment rental and leasing services for computing hardware, networking equipment, and peripherals to preserve capital, maintain technology currency, and enable flexible IT asset management. Growing enterprise preference for technology-as-a-service consumption models, increasing demand for short-term equipment rental for project and event deployment, and rising IT asset lifecycle management complexity are encouraging rental adoption. High enterprise IT spending, established equipment rental industry, and strong demand for flexible technology procurement are generating regional demand.
Highest CAGR Region
Europe is expected to register the highest CAGR of 11.19% during the forecast period. Enterprises, educational institutions, and government agencies across Germany, France, the United Kingdom, and Scandinavia are deploying IT equipment rental services to manage hardware refresh cycles, reduce capital expenditure on technology assets, and access the latest equipment without long-term ownership commitment. Growing enterprise adoption of circular economy IT procurement models and increasing demand for short-term computing equipment for project deployment are encouraging IT rental service adoption. Rising technology asset refresh frequency, growing enterprise sustainability commitments favouring circular IT procurement models, and increasing demand for flexible device deployment are generating strong European demand for IT equipment rental services.
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Frequently Asked Questions
The IT Equipment Rental Market was valued at USD 28.45 Bn in 2025 and is projected to reach USD 58.80 Bn by 2034, growing at a CAGR of 8.4% over the 2026–2034 forecast period.
The IT Equipment Rental Market is projected to grow at a CAGR of 8.4% from 2026 to 2034.
North America accounted for the largest share of the IT Equipment Rental Market in 2025, holding 48.9% of the global market.
The leading companies in the IT Equipment Rental Market include PC Connection (FlexIT), Rentacomputer, Insight Direct (Rental), Xtratech (Event Tech), Pomeroy (IT Rental), Zonos IT Rental (Europe), Greentechrentalgroup (UK), ITRenew (ITAD Rental), Hewlett Packard Financial Services (Equipment Leasing), Dell Financial Services (Leasing).
Pc connection and insight direct achieve combined it equipment rental market leadership.
By equipment, the Laptop and Desktop segment dominated the IT Equipment Rental Market in 2025.
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