1. What Is the Buy Online Pick Up In Store (BOPIS) Market?
The Buy Online Pick Up In Store (BOPIS) Market comprises omnichannel retail fulfillment enabling consumers to order digitally and collect purchases at a physical retail store, eliminating home delivery wait and cost. The market includes curbside pickup where staff brings orders to consumer vehicles, in-store pickup counter collection, locker-based in-store retrieval, and same-day BOPIS where orders are available within hours of online placement. These services are offered by grocery retailers, general merchandise chains, electronics retailers, pharmacy chains, and apparel brands enabling consumers to combine online selection with immediate in-store pickup. The scope excludes parcel locker collection at non-retail sites, ship-to-store programs shipping from a remote DC rather than local store inventory, and marketplace peer-to-peer in-person pickup arrangements.
2. Buy Online Pick Up In Store (BOPIS) Market Size & Forecast
3. Emerging Technologies
- AI-powered BOPIS order readiness prediction platforms providing consumers with accurate real-time pickup availability estimates based on current picker availability, store inventory position, and order complexity are advancing BOPIS reliability beyond static readiness windows. Increasing deployment of real-time readiness prediction at high-volume BOPIS retailers is reducing consumer drive-to-store wait times and improving same-day pickup completion rates by providing accurate ready-for-pickup notifications before consumer departure.
- Curbside vehicle recognition using license plate reading or app Bluetooth detection to trigger automatic order staging before a consumer exits their vehicle is advancing curbside pickup from manual check-in to automated arrival detection. Growing adoption of automated vehicle arrival detection at curbside retailers is reducing consumer wait time and enabling staff to stage orders for arriving vehicles before customers reach the pickup zone.
- BOPIS return processing enabling consumers to return online orders in-store with immediate app-confirmed credit issuance is advancing return integration with BOPIS workflows into a unified digital commerce touchpoint. Expanding BOPIS-integrated return programs at general merchandise retailers are increasing store traffic from online purchasers and enabling immediate SKU recapture from returned items into local store inventory.
- Inventory accuracy platforms integrating real-time store shelf scanning, RFID inventory confirmation, and BOPIS order availability verification are advancing online inventory display accuracy beyond reported stock levels to validated physical presence confirmation. Increasing deployment of RFID-based real-time inventory verification at BOPIS-enabled retailers is reducing order cancellations from inventory discrepancies between online display and physical store availability during BOPIS order fulfillment.
Such innovations are driving change across adjacent industries too. Discover more in our Logistics Market.
4. Key Market Opportunity
One of the major opportunities in the Buy Online Pick Up In Store (BOPIS) Market is the value-oriented consumer segment motivated by shipping cost avoidance rather than convenience as the primary BOPIS adoption driver. A large proportion of BOPIS adoption in value-retail and grocery segments is driven by the desire to avoid delivery charges rather than urgency of need, creating a distinct cost-motivated buyer segment. BOPIS retailers offering enhanced loyalty programme rewards for in-store pickup versus home delivery incentivise cost-motivated consumers to adopt BOPIS behaviours that also increase in-store purchase attachment rates. Retailers marketing BOPIS as a free shipping alternative with in-store convenience benefits are positioned to convert shipping-fee-sensitive consumers into regular in-store pickup adopters.
5. Top Companies in the Buy Online Pick Up In Store (BOPIS) Market
The following organisations hold leading positions in the Buy Online Pick Up In Store (BOPIS) Market. The full report provides revenue share, SWOT analysis, and competitive benchmarking for each player.
- Walmart
- Target
- Best Buy
- CVS Health
- Kroger
- Home Depot
- Macy's
- IKEA
- Carrefour
- Tesco
6. Market Segmentation
The Buy Online Pick Up In Store (BOPIS) Market is analysed across 6 segmentation dimensions. Revenue data, growth rates, and competitive intensity by sub-segment are available in the full report.
| Segmentation | Sub-Segments |
|---|---|
| By Pickup Format | In-Store Pickup Counter Curbside Vehicle Pickup Drive-Through Pickup Drive-Through Lane Pickup Designated Drive-Up Bay Designated Locker In-Store Concierge Pickup by Staff |
| By Fulfillment Source | Store Inventory Fulfillment Back-of-Store Dedicated BOPIS Area Micro-Fulfillment Within Store Nearby DC Same-Day Ship-to-Store |
| By Order Readiness Time | Under 1 Hour 2 to 4 Hours Same-Day Next-Day Store Ready |
| By Retailer Type | Grocery and Supermarket General Merchandise and Department Store Electronics and Technology Pharmacy and Health Fashion and Apparel |
| By End User | Urban Commuter Shoppers Suburban Family Shoppers Price-Sensitive Shoppers Avoiding Delivery Fee Time-Sensitive Shoppers Pharmacy Prescription Pickup Consumers |
| By Geography | North America Europe Asia Pacific Latin America Middle East and Africa |
7. Key Market Trends (2026–2034)
Three major forces are shaping the Buy Online Pick Up In Store (BOPIS) Market trajectory over the forecast period:
Grocery BOPIS Adoption Is Expanding Curbside Pickup Infrastructure Investment Across Supermarket Chains.Grocery retailers are investing in dedicated curbside pickup staging areas, in-store picker technology, and drive-through pickup lanes to accommodate high and growing consumer demand for click-and-collect grocery fulfillment. Walmart expanded its curbside grocery pickup service to 4,700 US stores in 2024, investing in automated grocery fulfillment systems at 400 high-volume locations that reduce picker travel time within store aisles for order completion within.
Pharmacy BOPIS Programs Are Increasing Prescription and OTC Medicine Click-and-Collect Adoption.Pharmacy chains are enabling online prescription management with in-store pickup as consumers shift from walk-in prescription collection to app-based prescription ordering with designated pharmacy counter BOPIS retrieval. CVS Health processed 320 million BOPIS prescription pickups in 2024 through its CVS Pharmacy app, representing 58% of all filled prescriptions as digital prescription management with store collection replaces walk-in prescription submission for app-registered pharmacy.
General Merchandise Retailers Are Investing in Locker-Based In-Store BOPIS Retrieval Systems.Electronics and general merchandise retailers are deploying automated locker stations within store entrances for contactless BOPIS order retrieval, enabling consumers to collect purchased items without counter staff interaction outside standard store hours. Best Buy expanded its in-store locker-based BOPIS retrieval to all 1,052 US store locations in 2025, enabling consumer order collection at entrance locker stations using app-generated QR codes without requiring counter staff interaction for standard-item.
For related market intelligence, see the E Commerce Logistics Market.
8. Segmental Analysis
By Fulfilment Model, ship-from-store BOPIS dominated the Buy Online Pick Up In Store (BOPIS) Market in 2025, driven by retailer investment in in-store inventory for same-day pickup without dedicated fulfilment centre cost. Ship-from-store BOPIS continues generating the majority of revenue as existing retail inventory and store network proximity enable same-day pickup that centralised DC fulfilment cannot match. Dedicated BOPIS pickup counters are the fastest-growing Fulfilment Model category, driven by high-volume retailer investment in dedicated pickup infrastructure separating BOPIS from standard shopper traffic. Dedicated counter adoption is accelerating as BOPIS volume growth justifies dedicated store floor allocation and staff specialisation improving pickup speed and consumer experience.
By Retail Vertical, apparel and footwear dominated the Buy Online Pick Up In Store (BOPIS) Market in 2025, driven by high try-on and return rates making in-store pickup and fit confirmation the preferred fulfilment mode. Apparel BOPIS continues generating the majority of revenue as high return avoidance motivation and same-day availability drive consumer preference for in-store pickup over home delivery. Home improvement is the fastest-growing Retail Vertical category, driven by bulky product consumer preference for vehicle-accessible curbside pickup versus home delivery scheduling complexity. Home improvement BOPIS adoption is accelerating as large product dimensions and scheduled delivery wait time create strong consumer preference for parking lot curbside pickup convenience.
9. Regional Analysis
Regional demand patterns across the Buy Online Pick Up In Store (BOPIS) Market reflect differences in regulation, technological maturity, and capital investment.
Largest Market Share
North America accounted for the largest share of the Buy Online Pick Up In Store (BOPIS) Market in 2025, holding 46.3% of the global market. US retailer BOPIS infrastructure investment by Walmart, Target, and Home Depot creates the world's most developed click-and-collect ecosystem. US consumer omnichannel adoption and retail density create high BOPIS transaction frequency across apparel, grocery, and home improvement. Canadian retailer BOPIS investment follows US omnichannel retail model adoption in major urban centres.
Highest CAGR Region
Asia Pacific is expected to register the highest CAGR of 14.80% during the forecast period. Chinese click-and-collect e-commerce integration and Korean omnichannel retail investment create high BOPIS transaction growth. Japanese convenience retail integration of click-and-collect creates the highest per-capita BOPIS access in Asia Pacific. Southeast Asian modern retail expansion is creating new BOPIS infrastructure investment as omnichannel retail grows.
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Frequently Asked Questions
The Buy Online Pick Up In Store (BOPIS) Market was valued at USD 71.53 Bn in 2025 and is projected to reach USD 147.83 Bn by 2034, growing at a CAGR of 8.40% over the 2026–2034 forecast period.
The Buy Online Pick Up In Store (BOPIS) Market is projected to grow at a CAGR of 8.40% from 2026 to 2034.
North America accounted for the largest share of the Buy Online Pick Up In Store (BOPIS) Market in 2025, holding 46.3% of the global market.
The leading companies in the Buy Online Pick Up In Store (BOPIS) Market include Walmart, Target, Best Buy, CVS Health, Kroger, Home Depot, Macy's, IKEA, Carrefour, Tesco.
Grocery bopis adoption is expanding curbside pickup infrastructure investment across supermarket chains.
By Fulfilment Model, ship-from-store BOPIS dominated the Buy Online Pick Up In Store (BOPIS) Market in 2025, driven by retailer investment in in-store inventory for same-day pickup without dedicated fulfilment centre cost.
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